Re: A Message to the Industry: Professionalism on Social Media

Our industry is at a critical point—and what we say and share publicly matters more than ever.

We are seeing a growing and concerning trend: social media being used to handle disputes, air grievances, and publicly criticize one another. Too often, these situations escalate into personal attacks, public callouts, and the sharing of sensitive or inappropriate information—including images of repossessions and references to customer data such as names, VINs, and account details.

Even more troubling, we are quick to belittle or publicly challenge individuals who are simply seeking advice, while making disparaging remarks about our own colleagues and industry partners.

This must change.

This behavior is not just unprofessional—it creates real legal, regulatory, and reputational risk for every one of us. What may feel like a moment of frustration can quickly become a permanent public record that reflects not only on you or your company, but on the entire recovery industry.

Make no mistake:

  • Lenders and industry partners are watching
  • State and federal regulators are paying attention
  • Public perception of our profession is being shaped in real time

When we choose to air internal conflicts and “dirty laundry” publicly, we weaken our credibility, damage trust, and place a cloud over an industry that depends on professionalism, compliance, and integrity.

We all have a responsibility to do better.

Before you post, ask yourself:

  • Does this protect or harm the industry?
  • Am I sharing sensitive or identifiable information?
  • Is this the right forum—or just the easiest one?

We call on everyone in this industry to:

  • Handle disputes through appropriate, professional channels
  • Protect sensitive information without exception
  • Support—not tear down—your peers and partners
  • Lead with professionalism, even when it’s difficult

For members of the American Recovery Association (ARA), this is not optional—this type of behavior is strictly prohibited and does not align with the standards and expectations of the Association.

Our reputation is collective. Every post, every comment, every image shared either strengthens this profession—or undermines it.

This is a mandatory shift. Let’s lead the change and elevate our industry.

Todd Case | President
American Recovery Association

About the American Recovery Association (ARA):
The American Recovery Association is the world’s largest association dedicated to the advancement and professional development of the recovery and remarketing industry. ARA provides compliance support, education, and advocacy for hundreds of recovery professionals nationwide. ARA is the founder and host of the annual three-day North American Repossessors Summit (NARS) — the largest repossession conference in the industry. For more information, go to repo.org or call (972) 755-4755.